When we use the word “Digital Marketing”, we are literally pertaining to online marketing efforts from a brand.
Therefore, if you’re asking what’s Digital Marketing (DM), SEO Services, Content Writing and Search Engine Optimization are included:
This is a practice in Business through which advertising messages are delivered through online channels like websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers. Though DM started gaining popularity within the year 2000. within the last few years it’s revolutionised marketing communication.
In a real sense:
It is brand messaging (Advertisements) delivered through electronic channels like Television, Radio, Internet etc. Electronic channels generate, store and transmit data within the series of the amount 0 or 1. Therefore,
It can happen both Online and Offline. If the above is true, then
It existed ever since Marconi sent first wireless signals in 1896. Isn’t that crazy!
However, the straightforward definition of DM doesn’t say enough about the practice of digital marketing in today’s world.
This meaning is useless as technology is simply the enabler of digital marketing. So allow us to understand what exactly digital marketing is?
What is Digital Marketing in Today’s Context?
In today’s context:
It is a group of interactive marketing promotion activities which are done online. These activities help a private or organization reach its audience and achieve its business & financial objectives. Therefore once we say digital marketing, we are essentially pertaining to Online Digital Marketing.
The other sort of DM is offline digital marketing, which happens on other electronic devices like Radio or Television.
I know you’re not here to examine radio or TV, so i will be able to spare you (though I even have invested many dollars on Offline marketing during my career).
Going forward during this article once I say “DM”, i’m actually pertaining to “Online Digital marketing”, as that’s what you plan to read here, right?